What a Google Ads manager does, with 18.9x ROAS as proof

18.9x ROAS on $27,526 in spend

Prints & Clay is an independent online boutique in Greenville, NC that turns a child's handprints into hand-painted keepsakes. We run its Google and Meta advertising. Across both platforms, $27,526 in ad spend produced $521,702 in tracked revenue, an 18.9x blended return on ad spend.

Google's share was $12,479 in spend and $227,744 in tracked revenue, an 18.3x return. These are platform-attributed figures over full reporting windows, not an independent incrementality study, and one store's results are not a forecast for another. The full case study has the detail.

What does a Google Ads manager do?

The short version: they decide where your money goes and prove what it did. The work breaks into a handful of jobs that repeat every week.

• Choosing the searches. Which terms to bid on, and just as important, which to exclude so the budget is not spent on people who will never buy.
• Writing the ads. Headlines and descriptions that match what the person searched, sending them to the page that answers it.
• Setting bids and budgets. How much to pay for each click, and where to move money as results come in.
• Tracking conversions. Making sure every call, form and sale is counted and tied to the ad that produced it.
• Reporting. A plain read of spend, leads, sales and cost per result, and what changes next.

The work in three steps

1. Target. Pick the searches and the places you serve, and filter out the waste before launch.
2. Launch. Put live ads in front of those searches, with conversion tracking already in place.
3. Optimize. Review cost per lead and return on ad spend every week, and move budget to what earns it.

For an online store the same steps run on Shopping and Performance Max campaigns as well as search, which is how the Prints & Clay account is built.

What you should see every week

You should never have to ask what your ads did. How do you know if your Google Ads are working? A good manager shows you:

• Spend, leads and sales, side by side.
• Cost per lead or return on ad spend, by campaign.
• The search terms that cost money without producing anything, and what was done about them.
• What changes next week, and why.

Our clients see these in the Command Center, updated as it happens, rather than in a monthly PDF.

How the price is decided

There are two costs: the ad spend you pay Google, and the fee for managing it. The ad spend depends on what clicks cost in your field and how many customers you want. The management fee depends on how many campaigns and platforms are involved and how much tracking has to be built.

We set both with you before launch, starting with a budget large enough to measure and no larger, then scale what returns more than it costs.

Next step

Want numbers like these tracked for your business? Schedule a consultation and we will review your current account, or plan the first campaign with you. More on our Google and Meta ads management, our SEO services, and The Growth Agency.