The Growth Agency marketing blogStraightanswers.

One question per post, answered in the first lines by the person on our team who does that work. No dates, because the advice does not expire, and no numbers we cannot stand behind.

  1. Fractional CMO vs Full-Time Hire vs Traditional Agency: How to ChooseDecision framework to choose between fractional CMO, full-time hire, or traditional agency based on your stage, team capacity, and required outcomes.By Richard Stephens
  2. How to choose a marketing agency in Greenville, NCWhat to ask a Greenville marketing agency before you sign: who does the work, how results are tracked, what you own, and how the agreement ends.By Don Mekkes
  3. What to fix before you spend a dollar on Google AdsFive things to check on your website and tracking before a Google Ads campaign goes live, so the budget turns into leads you can count.By Richard Stephens
  4. How to get your business named when people ask ChatGPT or GeminiHow AI assistants decide which local businesses to name, what to check on your own site and listings, and how to track whether the answer changes.By Daniel Payne
  5. A monthly Google Business Profile routine that keeps you in the map resultsA short monthly checklist for a Google Business Profile: reviews, photos, services, hours, posts and the questions people ask, so a local business stays in the map pack.By Richard Stephens
  6. Return on ad spend for an online store: what to measure and what to ignoreHow to read return on ad spend for an ecommerce store, why blended return matters more than a single campaign, and which numbers to ignore in the ad platforms.By Richard Stephens
  7. Email marketing from the list you already haveHow a small business turns its existing customer list into repeat sales: which emails to send first, how often, and what to write.By Richard Stephens
  8. How to write your brand positioning in one sentenceA method for writing a positioning sentence that names who you serve, what you do for them and why you over the alternative, with examples of what to cut.By Don Mekkes
  9. When to hire a fractional CMO instead of a full-time marketing leaderThe signs a growing company needs marketing leadership, how a fractional chief marketing officer works in practice, and when a full-time hire makes more sense.By Don Mekkes
  10. A sales process you can draw on a napkinHow a small business writes down its sales process in five stages, what to record at each one, and how that record shows where deals are lost.By Don Mekkes
  11. Why your website tracking is wrong, and how to fix itThe common reasons website analytics undercount or misattribute leads, from blocked scripts to untracked calls, and the checks that fix each one.By Daniel Payne
  12. Is SEO dead now with AI? A straight answerSEO is not dead. What changed when AI assistants started answering, what still works, what to add, and how to measure visibility in Google and AI answers.By Daniel Payne
  13. What a Google Ads manager does, with 18.9x ROAS as proofWhat a Google Ads manager does each week, what you should see in return, and how one store reached an 18.9x blended return on $27,526 in ad spend.By Richard Stephens
  14. Instagram advertising cost: what decides itWhat decides what Instagram ads cost: your audience, your goal, your creative and how results are measured, and why return on spend matters more than spend.By Richard Stephens
  15. Digital marketing agency or in-house team?How to choose between a digital marketing agency, an in-house hire and fractional leadership: when each one fits and what to measure whichever you pick.By Don Mekkes
  16. The Command Center: see every lead by sourceWhat a marketing agency should report every month, and how the Command Center ties ad spend, leads and sales to their source in a view you can open any day.By Daniel Payne

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