Grow
We create targeted growth strategies, design essential assets, ensure seamless execution, and provide detailed performance reports. Let's Grow Together“Someone once told me growth and comfort do not coexist. And I think it’s a really good thing to remember.”
Facilitating Growth
The Grow Phase is the intentional pulling of levers! Everyone has the same levers. It’s a matter of understanding which levers to pull, when to pull them, and how hard.
Whether you sell to individuals or businesses, people are either in market or out of market for your product or service. The job of your sales and marketing efforts should be focused around three goals:
Goal 1
Capture as many prospects who are “in market” as possible.
Goal 2
Consistently and non-invasively engage those who are “out of market”, so when they enter the market they skip the Google search and call you directly.
Goal 3
Nurture sincere and genuine relationships, online and offline, between moments of need until you own real estate in your prospects’ brain as the “go to” for your product or service!
There Are No Silver Bullets
A critical but often-forgotten aspect of successful sales and marketing in today’s world is that there are no silver bullets.
We live in a hyper-speed world with 24/7 connectivity, numerous reps knocking on your clients doors daily, and constant sensory and information overload. Think about it: in your 10-minute commute to work, how many times do you check your phone (while stopped at red lights of course) or how many businesses, brands, billboards, or other forms of communication do you encounter?
Some studies suggest that human attention span is now shorter than the memory of a goldfish (9 seconds), due to constantly “being on”.
Because of this, a multi-sensory and multi-channel marketing funnel and intentional and a measurable sales process is essential to move from awareness to conversion and ultimately fanatical support.
We will devise an intentional strategy for your business and your growth objectives, design the necessary creative assets, oversee its seamless execution, and provide you and your team detailed monthly reports so you can see how your dollars are performing for you!
Growth Services
Recruitment
Strengths Profiling
Process mapping
Sales training
Conversation scripts
Presentation development
Public speaking
Paid search
Organic search
Social media
Media planning
Influencer
Content creation
Paid digital advertising
Traditional media
Out-of-Home
Connected TV
Streaming audio
Captive marketing
Every-door-direct-mail (EDDM)
Graphic design
Animation
Photography
Videography
Audio
Jingles
Campaigns
Sales, Marketing, and The Brain
Frequently Asked Questions
What is a marketing funnel?
A marketing funnel is the customer journey, from initial awareness to purchase and repurchase. The typical stages are Awareness, Interest, Consideration, Intent, Purchase, and Advocacy.
The goal of a marketing funnel is to guide potential customers through each stage and ultimately convert them into loyal customers. By understanding the different stages of the funnel, you can tailor your strategies to address the specific needs and interests of new and existing customers, at each step. Visually a marketing funnel appears to be a very linear process, and every tactic has a clear primary purpose (SEM = conversions). Your holistic strategy will act more like a constantly flowing figure eight, with each component complementing the other.
A marketing funnel is the intentional process from creating brand awareness to fanatical brand support.
What is the difference between Multichannel, Omnichannel, and Integrated Marketing?
None. Whether your current vendors and partners call it omnichannel marketing, integrated marketing, big bang marketing, burst marketing, Dr. Seuss marketing, or pop-tart marketing, it all simplifies to the same principle: multi-sensory and multi-touchpoint.
In a crowded and noisy world, a multi-channel and multi-sensory approach is required to win the day!
Why is a sales process important?
A sales process empowers sales people to focus their (finite) energy on the right behaviors, at the right time, with the right people to ensure a robust and reproducible pipeline.
If your team is having a hard time qualifying a lead, you need a sales process. If your team cannot distinguish qualified leads who are “at bat” vs. “on deck” vs. “in the hole”, you need a sales process.
A sales process is identifying. A sales process is evaluating. A sales process is prioritizing. A sales process is leading.
Just like you start baking with flour, eggs, and milk, there are methodical and repeatable steps and teachable techniques you and your team can follow to cut through the noise, define real leads, and focus on the behaviors and actions that will drive short and long-term results.
A sales process is the intentional, methodical, and measurable behaviors required to become a “trusted advisor” to help your customer win the day!
I don’t have direct sales reps, so why do I need a sales process?
If you or someone on your team interacts directly with people, a sales process can help you.
Think of it less as “selling” and more as “conversation navigation”.
A sales process can help your technical support team navigate and calm down an upset customer. A sales process can help your HVAC installer or construction project manager navigate the environment or situation to confidently and consistently convey the value of your company and brand. A sales process can help your customer service representative navigate a conversation and understand the true “why” a prospect or current client is calling.
Selling is no longer “pushing product”. Selling is listening. Selling is understanding. Selling is nurturing. Selling is helping. Selling is trust.
Whether a product, a problem, a belief, a fact, or simply where you and your spouse should go for dinner this Friday, we are all “selling” all of the time. That is why a sales process can help you.