Growth Strategy, Email Marketing and Sales ProcessPull theLevers
We create targeted growth strategies, design essential assets, run the execution, and provide detailed performance reports.
Round 1 / The quote
"Growthandcomfortdonotcoexist."
Ginni Rometty
Former CEO of IBM
Round 2 / The Grow phase
Facilitating growth
The Grow Phase is the intentional pulling of levers! Everyone has the same levers. It’s a matter of understanding which levers to pull, when to pull them, and how hard.
Whether you sell to individuals or businesses, people are either in market or out of market for your product or service. The job of your sales and marketing efforts should be focused around three goals:
Goal 1
Capture as many prospects who are "in market" as possible.
Goal 2
Consistently and non-invasively engage those who are "out of market", so when they enter the market they skip the Google search and call you directly.
Goal 3
Nurture sincere and genuine relationships, online and offline, between moments of need until you own real estate in your prospects’ brain as the "go to" for your product or service!
Round 3 / A hard truth
There are no silver bullets
A critical but often-forgotten aspect of successful sales and marketing in today’s world is that there are no silver bullets.
We live in a hyper-speed world with 24/7 connectivity, numerous reps knocking on your clients doors daily, and constant sensory and information overload.
It is no secret that human attention keeps getting shorter, due to constantly "being on".
Because of this, a multi-sensory and multi-channel marketing funnel and intentional and a measurable sales process is essential to move from awareness to conversion and ultimately fanatical support.
We will devise an intentional strategy for your business and your growth objectives, design the necessary creative assets, run the execution, and provide you and your team detailed monthly reports so you can see how your dollars are performing for you!
Round 4 / Growth services
Growth services
Three disciplines. Endless levers. Pulled with intention to move your business forward.
01
Sales
Conversations that convert. Teams that close.
- Recruitment
- Strengths Profiling
- Process mapping
- Sales training
- Conversation scripts
- Presentation development
- Public speaking
02
Marketing
Know your buyer. Own your position.
- Segmentation
- Buyer Personas
- Competitive Analysis
- Positioning
- Pricing
- Digital
- Email and lifecycle
03
Advertising
Every channel. Every touchpoint. On purpose.
- Paid search
- SEO
- Paid social
- Media planning
Round 5 / More chapters
The rest of the roster.
Round 6 / Straight answers
Straight
answers.
What is a marketing funnel?
A marketing funnel is the customer journey, from initial awareness to purchase and repurchase. The typical stages are Awareness, Interest, Consideration, Intent, Purchase, and Advocacy. The goal of a marketing funnel is to guide potential customers through each stage and ultimately convert them into loyal customers. By understanding the different stages of the funnel, you can tailor your strategies to address the specific needs and interests of new and existing customers, at each step. A marketing funnel is the intentional process from creating brand awareness to fanatical brand support.
What is the difference between Multichannel, Omnichannel, and Integrated Marketing?
None. Whether your current vendors and partners call it omnichannel marketing, integrated marketing, big bang marketing, burst marketing, Dr. Seuss marketing, or pop-tart marketing, it all simplifies to the same principle: multi-sensory and multi-touchpoint. In a crowded and noisy world, a multi-channel and multi-sensory approach is required to win the day!
Why is a sales process important?
A sales process empowers sales people to focus their (finite) energy on the right behaviors, at the right time, with the right people to ensure a robust and reproducible pipeline. A sales process is identifying. A sales process is evaluating. A sales process is prioritizing. A sales process is leading. A sales process is the intentional, methodical, and measurable behaviors required to become a "trusted advisor" to help your customer win the day!
I don’t have direct sales reps, so why do I need a sales process?
If you or someone on your team interacts directly with people, a sales process can help you. Think of it less as "selling" and more as "conversation navigation". A sales process can help your technical support team navigate and calm down an upset customer. Selling is no longer "pushing product". Selling is listening. Selling is understanding. Selling is nurturing. Selling is helping. Selling is trust.
Final bell
Ready to
grow?
Let us pull the right levers for your business and build a marketing engine that delivers.
