
Marketing brings the enquiry. What happens next decides whether it becomes a customer. We map how your Greenville team sells, write it down, and train everyone to follow it.
Round 1 / Why a process
In most small businesses the sales process lives in one person's head. When that person is busy, away or gone, enquiries wait and deals go quiet. Nothing was written down, so nobody else can pick it up.
A sales process is the short list of stages a buyer passes through between first contact and payment, with one clear action at each. Once it is on a page, a second person can follow it, and you can count where buyers stall.
We build that page with you, then train the team on it and coach against real calls and deals.
Step 01
We work through with your team how a sale happens today, from the first enquiry to the paid invoice.
Step 02
The stages, the action at each one and the conversation scripts go on a page the whole team agrees to.
Step 03
We train the team on the process and keep coaching until the new habits hold.
Round 2 / Straight answers
A sales process is the set of stages a buyer moves through from first contact to paid, with a defined action at each stage. A simple one has five: enquiry, conversation, proposal, decision and paid. Written down, it shows how many buyers sit at each stage and where they stop moving.
A sales process on one pageHow to reply to an enquiry, what to ask in the first conversation, how to present a price, when to follow up and what to say when you do. We also work on presentations and public speaking for the people who sell from the front of a room.
Round 3 / Where deals stall
Count the buyers at each stage once a week and the weak stage shows itself.
Plenty of enquiries, few conversations. The reply is too slow, or the first questions put people off. The fix is a faster answer and a better opening.
Proposals out, no decisions back. The follow-up is missing, or the price came as a surprise. The fix is a follow-up date set before the proposal is sent.
Most lost sales are lost to silence, not to a competitor. A written process makes the silence visible.
Round 4 / Sales services
The process, the conversations and the people.
01
One page everyone follows.
02
Conversations that convert.
03
The right person in each seat.
Round 5 / More chapters
Round 6 / More answers
A sales process empowers sales people to focus their (finite) energy on the right behaviors, at the right time, with the right people to ensure a robust and reproducible pipeline. A sales process is identifying. A sales process is evaluating. A sales process is prioritizing. A sales process is leading. A sales process is the intentional, methodical, and measurable behaviors required to become a "trusted advisor" to help your customer win the day!
If you or someone on your team interacts directly with people, a sales process can help you. Think of it less as "selling" and more as "conversation navigation". A sales process can help your technical support team navigate and calm down an upset customer. Selling is no longer "pushing product". Selling is listening. Selling is understanding. Selling is nurturing. Selling is helping. Selling is trust.
No. A process needs a page everyone agrees on and a weekly count, and a spreadsheet is enough for both. Software helps once the stages are settled, not before.
When every enquiry records where it came from, the sales process doubles as a report on your marketing. You see which channel produces enquiries that reach paid and which produces ones that stall. Our tracking records the source of each form and call, so sales and marketing read from the same list.
Don Mekkes, our founder. His career covers sales, marketing and business development on both the corporate and the agency side.
We are based in Greenville, NC and our team works remotely, by video call and phone, with sales teams in Greenville, across Eastern North Carolina and beyond.
Final bell
Schedule a consultation and we will walk through how a sale happens in your business today and point to the stage we would fix first.