In the realm of sales, Richard is an unstoppable force, driven by an unyielding passion to close deals, exceed targets, and deliver unparalleled customer satisfaction. This relentless drive has propelled Richard to become a SME across advertising, content strategy, digital marketing, email marketing, lead gen, SEO SEM, and digital strategy.

Richard came up through sales and still thinks like a closer. He wants to know what a lead is worth, how many it takes to make a month, and which channel is producing the ones that turn into customers. That is the lens he brings to advertising, email and search.
On a paid ads account he writes the campaigns, sets the targeting and watches the cost per lead week by week, moving budget to whatever is producing. On an SEO engagement he starts with the searches that already bring in buyers and builds out from there. On email he works from the list you already have before suggesting you grow it.
Richard reports in plain numbers: what was spent, what came in, what it cost per customer. If a channel is not paying for itself, he says so and moves the money.
Tell Richard what you sell and where you want to grow. You will talk to the people on this team, not a call center.