Generative Engine OptimizationGetCited
Generative engines like ChatGPT, Gemini and Perplexity write their answers from sources they trust. GEO is the work of making your business one of them.
Round 1 / What GEO is
Written for the reader
A generative engine does not hand your customer ten links. It reads a handful of sources, writes an answer, and sometimes cites where it found it. Generative engine optimization, or GEO, is the practice of becoming one of those sources.
The engines favour what is easy to read and easy to check: a page that says what you do, where and for whom in plain sentences; facts that match across your website, your Google Business Profile and your listings; and other sites that mention you by name.
None of that is a trick. It is the same clarity that helps a person decide to call you, written so a machine can be sure of it too.
Step 01
Read
We crawl your site the way an engine does and list what it can and cannot learn about you: services, areas, prices, proof, and the questions left unanswered.
Step 02
Rewrite
Pages that state the facts plainly, answers to the questions buyers ask, structured data, and facts that match everywhere your business appears.
Step 03
Measure
We ask ChatGPT, Gemini, Perplexity and Grok your buyers’ questions every week and show you whether you are named, cited or passed over.
Round 2 / What changes
GEO in practice
GEO work is mostly about saying true things clearly, in the places engines read.
A services page that opens with a slogan becomes one that opens with what you do, for whom, and where: "We repair and replace residential roofs in Greenville and Winterville."
A list of services becomes a page per service, each with the questions customers ask before they buy, answered in a sentence or two an engine can lift whole.
Details that drift, like an old phone number on one listing or a different business name on another, are brought into line, so an engine can be confident it is talking about the same business.
And because engines lean on what others say, we work on the reviews and mentions that confirm you are real, then track what the assistants say every week.
Round 3 / GEO services
GEO services
The work that makes your business easy to read, quote and recommend.
01
Content for engines
Say it so it can be quoted.
- Service and area pages
- Question and answer content
- Plain statements of what, where and for whom
- Comparison and buying-guide pages
- Page briefs for your team
02
Technical GEO
Make it readable.
- Site crawl and audit
- Structured data
- Crawler access
- Titles, headings and page structure
- Page speed
03
Trust and tracking
Prove it, then measure it.
- Consistent business details everywhere
- Google Business Profile
- Reviews and third-party mentions
- Weekly AI answer tracking
- Live dashboard
Round 4 / More chapters
The rest of the roster.
Round 5 / Straight answers
Straight
answers.
What is generative engine optimization?
Generative engine optimization, or GEO, is the practice of making your business easy for AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews to understand, quote and recommend. Where SEO aims for a ranking in a list of links, GEO aims for a mention in the answer.
Is GEO the same as AI search optimization?
Yes, they are two names for the same work. Our AI search optimization page covers it from the other side: what the assistants say about you today, and how we track it.
Do I still need SEO?
Yes. Generative engines lean on the same signals search engines do: a clear, fast website, a complete Google Business Profile, reviews and links from other sites. GEO builds on good SEO; it does not replace it.
How do you measure GEO?
Every week we ask ChatGPT, Gemini, Perplexity and Grok the questions your buyers ask, record whether each answer names you or cites your site, and note who is named instead. You read the actual answers in your dashboard.
Can you guarantee AI tools will mention my business?
No. Nobody controls what an AI engine writes. We guarantee the work and the reporting: what changed on your site and profiles, and what the engines say about you each week.
Do you work with businesses outside North Carolina?
Yes. Our team works remotely and works with businesses wherever they are, by video call and phone, with every client on the same dashboard.
Final bell
Ready to
get cited?
Book a free consultation and we will show you how the AI engines read your business today.
