
Your Squarespace store looks the part. We make it sell, with Instagram and Facebook ads built for products people want to look at, plus search and email.
Round 1 / Marketing for Squarespace stores
Squarespace stores tend to look great on day one. Makers, artists, boutiques and small brands pick it for exactly that reason. The trouble starts after launch, when the store is beautiful and the orders are thin.
Design brings people who are already on your site. It does not bring them there. That takes people finding you on Google, discovering you on Instagram and Facebook, and coming back because an email reminded them.
We run those channels for Squarespace stores, judged on what each sale costs you, so the budget goes to the products and audiences that actually buy.
Step 01
Your product photos, page titles, descriptions and ad accounts, and the price you can afford to pay for a sale.
Step 02
Instagram and Facebook catalogue ads for your most photogenic products, plus Google search for buyers who already know what they want.
Step 03
More budget behind the products that sell out, and a launch plan for each new collection.
Round 2 / What holds Squarespace stores back
A lot of Squarespace stores are one round of fixes away from showing up.
Page titles and descriptions are often left as the defaults, product images go up without descriptive file names or alt text, and collection pages say almost nothing about what is in them. Search engines and AI assistants have little to go on. We give you a short, specific list of what to change in your site settings.
Visual products suit Meta ads especially well. Catalogue ads on Instagram and Facebook show your products to people likely to buy, and retargeting reminds the ones who looked.
Email keeps small brands alive between launches: a welcome series for new subscribers and a reason for past buyers to come back.
Round 3 / Squarespace marketing
Visual ads first, with search and email behind them, for Squarespace stores.
Made for products people want to look at.
Put the product in the results.
Fill in what Google needs.
Round 4 / Pricing
A flat $500 a month for Google and Meta advertising, plus a commission on the direct revenue tied to our ads (not your overall store revenue) that only starts once your blended return on ad spend clears 3x.
Contract terms and full details are on our ecommerce page.
Round 5 / More chapters
Round 6 / Straight answers
No. We market the store you already have: ads, search and email.
Yes. Squarespace gives you control over page titles, descriptions and URLs, which is what most stores need. The usual problem is that those settings were never filled in properly. We tell you exactly what to change.
Often well, because handmade and visual products stand out in Instagram and Facebook feeds. The limits are usually how many you can make and what margin is left after ad costs. We plan the budget around both, so you are not paying to sell what you cannot ship.
Final bell
Book a free consultation and we will review your Squarespace store and tell you what we would do first.