Paid Ads ManagementPay forResults
Google, Facebook and Instagram advertising managed to the number that matters: what each customer costs you.
Round 1 / Advertising that pays
Clicks are not customers
Paid ads are the fastest way to put your business in front of people who are ready to buy today. They are also the fastest way to spend money with nothing to show for it, when campaigns target the wrong people, bid on the wrong searches, or send people to a page that does not convert.
We manage ads to cost per lead and return on ad spend, not clicks and impressions. That means tracking every lead and sale back to the ad that produced it, so the budget moves to what works and away from what does not.
You see all of it in the Command Center dashboard: spend, leads, sales and cost per result, updated as it happens, alongside your other marketing.
Step 01
Target
The right searches and the right people in the places you serve, with the waste filtered out from day one.
Step 02
Launch
Ads written for your customers, sent to the page on your site that best matches the search, with conversion tracking in place.
Step 03
Optimize
Weekly reviews of what each lead and sale costs, with budget moved to the campaigns that earn it.
Round 2 / What it looks like
Ads in practice
Advertising works best when it matches how your customers search and scroll.
A home service company can use Google search ads to catch people searching for urgent help, with the area limited to the towns it actually serves so no budget is spent on calls it cannot take.
A practice or clinic can pair search ads for specific treatments with Facebook and Instagram ads that stay in front of people who visited the site but did not book.
A seasonal business can plan heavier spend around its busy weeks and pull back in the quiet ones, instead of spending evenly all year.
For online stores, the same approach runs on Google Shopping, Performance Max and Meta catalogue ads. Our ecommerce case study shows what that looked like for one independent retailer, with the real account numbers.
Round 3 / Paid ads services
Paid ads services
Google and Meta, managed to what each customer costs.
01
Google Ads
Catch people ready to buy.
- Search campaigns
- Local campaigns
- Shopping and Performance Max
- Keyword and negative keyword management
- Bidding and budget management
02
Meta ads
Reach people where they scroll.
- Facebook ads
- Instagram ads
- Retargeting
- Lead forms
- Creative testing
03
Tracking and reporting
Know what every dollar did.
- Conversion tracking
- Lead and sale attribution
- Cost per lead reporting
- Return on ad spend reporting
- Live dashboard
Round 4 / More chapters
The rest of the roster.
Round 5 / Straight answers
Straight
answers.
How much should I spend on ads?
Enough to get a clear read, and no more until it is working. The right budget depends on what a customer is worth to you and what clicks cost in your field. We work that out with you before launch and recommend a starting budget we can measure, then scale what returns more than it costs.
Google Ads or Facebook ads?
Google catches people who are already searching for what you sell. Facebook and Instagram reach people before they search and bring back people who visited and left. Many businesses do best with Google first, then Meta for retargeting and awareness, but it depends on what you sell.
How fast will I see results?
Search ads can bring leads within days of launch. The first few weeks are for learning which searches, audiences and ads convert. After that, results usually improve as budget moves to what works.
Can you target only the areas I serve?
Yes. We set the area by country, state, city, zip code or distance, and exclude places you do not serve.
Do I keep my ad accounts?
Yes. Your Google and Meta ad accounts belong to you. We manage them with access you grant, and you keep everything if you ever leave.
How do I know the ads are working?
Every lead and sale is tracked back to the ad that produced it and shown in your Command Center dashboard, next to the spend. You see cost per lead and return on ad spend, not just clicks.
Final bell
Ready to
pay for results?
Book a free consultation and we will review your current ads, or plan your first campaign with you.
