BigCommerce Marketing AgencyGoBig
BigCommerce stores often carry hundreds or thousands of products. We run the Google and Meta ads, search and email that put the budget behind the ones that make money.
Round 1 / Marketing for BigCommerce stores
Big catalog, sharp focus
BigCommerce tends to attract stores with large catalogs, wholesale customers or several sales channels. That scale is a strength, and it is also where ad budgets disappear, spread thin across products that rarely sell.
The stores that grow are the ones that know which products make money once ad costs are taken out, and put their budget there. We build your campaigns around that, then widen out as the numbers prove themselves.
Search matters more than usual for big catalogs, because every product and category page is a chance to be found. Email ties it together by bringing buyers back for the next order.
Step 01
Audit
Your product feed, ad accounts, category pages and email, and which products actually make money after ad costs.
Step 02
Launch
Shopping, Performance Max and Meta catalogue campaigns grouped by margin and best sellers, not one big bucket.
Step 03
Scale
Weekly bid, creative and budget changes, expanding to more of the catalog as results come in.
Round 2 / Selling a large catalog
Every product is not equal
With a large catalog, how you group products decides where the money goes.
Lumping every product into one Shopping or Performance Max campaign lets the platform spend on whatever it likes. Splitting by margin, price and best sellers keeps the budget on the products that pay.
Meta catalogue ads can show the right product to the right person automatically, and retargeting brings back the people who browsed several items and left.
Category pages are where big stores win search. A plain, useful description and clear headings on each category can bring in buyers for hundreds of products at once.
Round 3 / BigCommerce marketing
BigCommerce marketing
Ads, search and email for BigCommerce stores.
Google Ads
Spend where the margin is.
- Google Shopping
- Performance Max
- Campaigns split by margin
- Product feed checks
- Brand search
Meta ads
The right product for each buyer.
- Advantage+ catalogue ads
- Retargeting
- Weekly creative rotation
- Audience testing
- Facebook and Instagram
SEO and email
Every category, a way in.
- Category page SEO
- Product page SEO
- AI search visibility
- Abandoned cart flows
- Repeat-order flows
Round 4 / Pricing
$500 a month. Then we earn it.
A flat $500 a month for Google and Meta advertising, plus a commission on the direct revenue tied to our ads (not your overall store revenue) that only starts once your blended return on ad spend clears 3x.
Contract terms and full details are on our ecommerce page.
Round 5 / More chapters
The rest of the roster.
Round 6 / Straight answers
Straight
answers.
Do you build or migrate BigCommerce stores?
No. We market the store you already have: Google and Meta ads, search and email.
How do you handle a catalog with thousands of products?
We group products by margin, price and sales history so the budget goes to what pays, then expand to the rest of the catalog as the numbers support it.
Can you work with B2B or wholesale stores?
Yes for the marketing side. Our brand, sales process and fractional leadership work suits wholesale businesses as well as the ad, search and email work.
Final bell
Ready to
go big?
Book a free consultation and we will review your BigCommerce store and tell you what we would do first.
