Case study / Ecommerce Advertising
Prints & Clay.18.9x return.
Real account data. No cherry-picked campaign. No rounded-up claims.
Round 1 / The store
Not a national brand.
A boutique.
Prints & Clay is an independent online boutique that turns a child’s handprints into keepsakes. A mail-order imprint kit goes out, and the team creates and hand paints the piece. No massive in-house team.
See them and pick up some keepsakes!Round 2 / The receipts
A modest budget.
An immodest return.
$0
Spent on Google and Meta
$0
Tracked revenue
0.0x
Blended return on ad spend
Two platforms.
One outcome.
Full campaign-level performance across both platforms, not a single lucky week. Benchmarked against aggregated 2025 to 2026 ecommerce medians from Varos, Triple Whale, and Ryze AI. Same platforms, same attribution basis.
- Meta window
- Jan 2025 to Aug 2026
- Google window
- May 2025 to Sep 2026
Meta / $15,047 in, $293,958 out, about 9-10x the median
19.5x
2.05x median
Google / $12,479 in, $227,744 out, about 5x the median
18.3x
3.75x median
Blended
18.9x
2.8x median
Round 3 / An ordinary month
Not a viral moment. Not a launch.
Ad spend in a month
~$1,500
About $750 on Meta and about $780 on Google, averaged across the reporting windows.
Tracked revenue in an active month
~$29,000
An ordinary month of always-on campaigns, run carefully.
That is the point. The result comes from doing the basics well, every week, on a budget most small businesses can actually afford.
Round 4 / Where the return comes from
Build the floor.
Earn the spikes.
Always-on core campaigns held a sustained 14x to 18x. Seasonal pushes ranged from 2.5x (Mother's Day, slow) to nearly 50x (a July flash sale). Spikes are a bonus, not the baseline.
The dashed line is the floor. The shape of the range, not month-by-month data.
14x
16x
18x
24x
49.6x
Baseline
Always-on
Always-on+
Seasonal
Flash sale
Round 5 / Why it matters
Nomassiveteam.Justdisciplined,always-oncampaigns.Ifitworksforthem,itcanworkforabusinessyoursize.
We are also aligned with the outcome: we do not earn a real commission until an account clears 3x ROAS. Our upside starts when yours does.
Don Mekkes, Chief Growth Guy / Founder
don@thegrowthagency.aiA note on attribution
Revenue figures are platform-attributed, taken from Meta Ads Manager and Google Ads conversion tracking. This is the same basis used across the industry, and the benchmarks above use it too. It is not an independent incrementality study. Reporting windows are Meta January 2025 to August 2026 and Google May 2025 to September 2026, with no single best-performing campaign pulled out of context.
